Lamborghini brought a custom Aventador to this year’s event in Pebble Beach to showcase Lamborghini’s special order program, the Ad Personam program. The Aventador was dressed in a stunning shade of red with gold stripes running down the center of the car. Custom features on the Aventador include carbon-fiber accents on the front and carbon-fiber accents on the side air scoops. A set of black alloys are staggered 20 inches in the front and 21 inches in the rear.
The Lamborghini Ad Personam program is an opportunity for Lamborghini to be able to connect with the unique needs of its customer base. The Ad Personam program exclusively builds fully customizable one-offs that include the buyer’s choice of paint, fabric and body kit.